About Us
About SG™
SG™ is a boutique product development and sourcing partner built on experience, relationships, and a deep understanding of brand.
Originally established in 2005, and formalized as SGIM, LLC in 2009, the company was founded by former professional tennis player Simona Galik Moore (WTA #505 singles, #209 doubles), a Flagler College Hall of Fame inductee and seasoned brand operator.
With over 14 years of experience in brand marketing and management at Lowe’s (Fortune 50), Simona brings a rare combination of corporate discipline and entrepreneurial creativity. Over the past decade, she has focused on building and scaling e-commerce businesses for athletes, entertainers, and emerging brands—including founding PB Pro, a fast-growing pickleball brand launched in 2020.
What We Do
At SG™, we specialize in custom product creation that stands apart.
We partner directly with trusted global manufacturers—eliminating unnecessary layers—to deliver:
- Better product
- Better speed
- Better value
Unlike traditional sourcing firms, we offer:
- Low minimums
- Flexible development
- Hands-on partnership from concept to delivery
Every product is built with intention—designed to reflect the identity of the brand behind it.
Our Approach
We believe great products come from:
- Clarity over complexity
- Design with purpose
- Execution at every level
Whether launching a new brand or scaling an existing one, we focus on creating products that are not only functional—but memorable, differentiated, and commercially successful.
Clients & Partnerships
We’ve partnered with leading brands and organizations, including:
- Florida Georgia Line
- Martin Truex Jr.
- MTJ Foundation & SherryStrong
- Lincoln Financial
- Product Categories
- PBPRO®
Our expertise spans a wide range of consumer and specialty goods:
- Hard Goods
- Headwear & Accessories
- Glassware
- Pickleball Equipment
- Bags & Backpacks
- Sports Apparel
- Jewelry & Lifestyle Accessories
- Promotional Products
- Medical Devices